Usability testing was conducted using the high fidelity mockups in Invision. Participants were asked to complete a set of tasks relating to key features within the application. Along with being asked questions relating to the functionality and design appeal of the application.
Participants found the colors of the app to be stereotypical. Stating “Definitely reads for a baby but maybe not 2020 baby/parenting.”. A previous hypothesis on the color palette shared these thoughts persuading the change of the palette. Keeping the vivid sky blue to represent the stability, trust, and loyalty the target audience is looking for. While adding the medium purple that associates with wisdom and independence something that the target audience would be gaining from using SAFE4BOTH.
Participants disliked the QR code button placement in the top header, changing it to replaced the Rewards card on the Home page. Suggestions were made to add it to the bottom navigation, due to best practice, this would overcrowd the navigation having more than 5 links. Participants were asked to look at the Home page they noted that they were confused by the Resources, the heart icon, and by preconceived notions of what this card could entail. The participant's preconceived notion of the Resource card was that it was a helpful resource for the app itself.