Sweet Treat

Sweet Treat is an app which allows users to locate bakeries and cafes in their area. Features on the app allow users to discover new places based on their preferences. Along with adding detailed reviews about their experience. They can communicate with other users by commenting on the posts they’ve made or by following their account.

Discovering new bakeries or cafes can be a difficult task for new travellers along with residents in the area. Review sites such as Google and Yelp can become over cumbersome by the number of shops on their sites. Having a specific application which brings a community together can benefit a small business, as these users are their main target audience. Creating brand trust in addition to encouraging local business is important in supporting the community and the economic structure of that area.

Role: UI/UX Designer, & Usability Testing Moderator

Product: Mobile App

Type: Lifestyle

Programs:

View Final Design

The Research

When researching into this topic there were a few questions I wanted to answer:

🍰 What effects does a small business have on a community?

🍰 How important is brand trust?

🍰 How the competitors reach their goals

Through secondary research, I was able to discover that the success of a small business can affect the economic structure of the area while also improving the community. The success of a business is determined by how trustworthy they are. This trust is decided by user feedback and reviews which can make or break a business, especially a small business. In my secondary research, I also looked into other applications which have a similar goal as Sweet Treats. Finding that their focus is to bring these communities together to share their experiences with certain products or food.

User Interivews & Persona

Screener survey were sent out to find candidates that fit the target audience and willing to participate in a user interview. Three participants participated in the interviews and were asked 13 questions about their thoughts on bakeries, reviewing products/services, review sites they’ve used and their motivations.